Web 2.0 leading to Biz 3.0

On the Outside Innovation blog (Patty Seybold) an interesting thought was posted...
"what we’re doing in the Web 2.0 world to move beyond a customer-empowered Web strategy (Web 2.0) to a customer-outcome-driven business strategy (Biz 3.0). "

Doesn't that capture the essence of what our web 2.0 strategies should be leading too? How many web 2.0 strategies see meeting the web 2.0 criteria as the end of the game? That in the end still leaves the customer or member not completely fulfilled.

I like the quote above very much. Getting there is not going to be easy if you don't set the end goal high enough.