There is lots of talk about web 2.0 and social media and so on but really it is just another form or extension of communities we already have. Everyone has several communities that we "live in" everyday. Our community at school, at church, online, kids sports and those temporary communities such as when a friend passes away. My point is that we can't focus all of our efforts on just one form of community. As credit unions we have to move about in all the communities and be an important part in any community that is formed.
Don't just look to be in the online communities. If you are not ready to blog, don't. I just read that companies are leaving Second Life. Why did they every go their in the first place. And don't recreate something that already exists. Make a difference or stay away is what should be the motto of all credit unions as they attempt to connect to the different communities that their members live in everyday.
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