What should the credit union brand be if there were to be a national brand campaign? What about credit unions taking the lead in financial literacy for 3rd thru 5th graders? In Indiana there is a program called the Money Bus that is an interactive field trip on teaching financial literacy to younger kids. What if CUNA and all the Leagues made the Money Bus a national program with a bus in all 50 states? That would be a huge national branding campaign and it would also be at the grassroots level. Forget about TV campaigns talking about the virtues of credit unions over banks. Focus on making a difference at the involvement level and the credit union brand will be enhanced greatly with a much less costly initiative. Schools, children and financial education are the tri-fecta of a great opportunity.
see http://www.moneybus.org/
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