I am headed to speak at the Grow Show on Sunday on the topic of using members in marketing and sales of the credit union. It will be an exciting lineup of speakers and I hope I can deliver value to those in attendance.
When preparing for this presentation I realized we really have just been refining a channel for organic growth that has always existed. The unofficial spokesperson is really just a more focused version of the summer membership drives we did in the past to get friends and family referrals from our existing members. It's interesting how we evolved to this concept. We took what we learned from all of our member referral promotions, the lessons learned and ideas from the i3 MoneyWorks blueprint and then put our own "brand twist" on the concept to come up with what we have. Failing fast was a key ingredient in arriving at a model that works for us. As others look to this concept or doing a version of this concept, I think the key is doing what works for your credit union and taking tips and ideas from all sources.
Looking inside only your own industry can stifle innovation. If you don't subscribe to www.springwise.com newsletter, you should. If you have a blog reader, devote time to reading blogs from those not even remotely connected to financial services. I have a few listed on my blog but there are so many others that I have on my Google reader to get a perspective outside the industry. The unofficial spokesperson would never have been developed if we didn't look outside our industry for innovation. The MoneyWorks idea was partly inspired the Tupperware/Party Light/Pampered Chef model.
See you in Orlando.
No comments:
Post a Comment