First it was Mac vs PC, now its DirectTV vs Cable

Mac vs PC ads are funny and at first I thought they did a good job of not insulting the intelligence of consumers. Now I think they are starting to move towards insulting which is a turnoff for me. The Direct TV ads started off insulting to consumers' intelligence and continue to set new lows to me. Are they funny? Absolutely. Would I get Direct TV because of it? No. They run down cable but I think they don't do a good enough job of selling the Direct TV benefits for me. If they didn't run so many ads, I wouldn't even remember it was for Direct TV. I think both campaigns show how cluttered the marketplace has become and how some advertisers will do anything to cut through the clutter even if in the end it is insulting and not really that beneficial. Funny is good if it builds upon your brand. That is what I think Apple has done for the most part with the Mac vs PC ads. Being funny that distracts from your brand message in the long run can do more harm than the benefit. That is where I think Direct TV is...I think less of them because of the humor they are using even if it is funny my opinion of Direct TV is less because of their advertising.