Any one with kids, especially a girl will understand this reference. Basic storyline is that a young girls comes to a town full of doom and gloom and turns the entire town around because of her positive outlook. (For the skeptics amoung you, don't go down the path that a Pollyanna is a naive person.)
How does this relate to credit unions? We all need to be using the Pollyanna principle. Tell members about all the positives, and yes there are positives even in this turbulent time. For one, their credit union. We may be struggling but we are still financially sound, we are there for them and can provide the help they need. We also need to remind them that they need to take a longer view with their investments and 401k. Have them talk to one of your investment reps if they don't feel comfortable or are not getting any information from their current advisor. Look to add more information to your website that can help them serve themselves. We are not where we want to be with that but in the next few months we hope to more and more of that information. We also have a "We can Help" program for members who have loans with us that are behind. We are doing everything we can to help members keep their homes, cars and their good credit.
There are so many ways to be a Pollyanna even in these turbulent times. Try it, your members are looking for it.
No comments:
Post a Comment