Members and consumers in general are really interested in not repeating the mistakes they made in the past. That made me think, how does this apply to the credit union world?
Credit unions, natural person or otherwise, should think about being more aware of the mistakes they made in the past and be sure not to repeat them too. Lots of people are spending time trying to find who to blame and wondering why this had to happen, etc. I don't mean to simplify this too much, but let's move on already. Our members still need cars, homes, new appliances and safe places to keep their money. Let the bean counters figure out how to "book" all the entries. Turn your focus back to the member, find ways to help them with what they need at this moment in time and don't forget about all those great ideas developed last year or the year before. They were GREAT ideas then and they are still great ideas now. Push on as going backwards or staying put are both recipes for disaster.
Paraphrasing Michael Porter, "Doing nothing is a decision." Don't stay busy by doing nothing. Focus on the member and stay busy creating solutions that they need to be financially successful.
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