Interesting Twitter Research

eMarketer just ran an interesting article on Twitter. If you are like me and still trying to make sense of how to use Twitter both personally and professionally it provides a brief look and confirmation that yes, 40% of all tweets are babble. More importantly though it does suggest that there is value in some tweets. The problem is that the babble overwhelms you and quite possibly can mislead you in regards to your opinion of Twitter. Our strategy to date is to be informational and perhaps move to conversational if the member wants to converse via Twitter. Our view is: open the channel and let members decide what they want to do on it. In some respects it is similar to our experience with chat. At first members would ask basic questions only via chat. Today, we are exchanging confidential information, opening accounts and doing loan applications because the members trust the security of the channel. It still remains to be seen if Twitter will gain that status or not.