We have all heard the saying our attitude determines our altitude as it relates to our personal persona...perhaps it is about time we get our business persona to follow this rule. As an industry, credit unions seem to be stuck in the woe is us mentality. We could stay in the status quo and keep worrying about the next new regulation or the next loss of traditional income or some other calamity. Or we can start planning to be the best credit union for our members and know that as long as we have a long term focus with accountability for short term results, we can and will continue to be relevant to our members. And if we are relevant to our members we will be profitable, we will grow and we will continue to exist.
The past is in the past, we can learn from our mistakes, be more aware of all the potential risks in our decisions and then we need to move on. The more everything changes, the more it really remains the same. We must meet the financial needs of our members and potential members to be successful. That has been true since the beginning of credit unions and will continue to be true when Gen Y starts turning 60. So, lets have an attitude adjustment and quit feeling sorry for ourselves and start responding to our members and finding out what will make us relevant in their financial lives. (Oh, and that is going to be different for each segment of the membership, so we need to find out where we can compete and where we need to retreat.)
This is our attitude for 2011!
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